# identity.md

## Organization Overview
- **Company Name:** Brooklinen
- **Mission:** To provide premium bedding, sheets, and comforters online, offering soft, cozy, and supportive products designed for the best night’s sleep, without insane luxury markups.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded by a husband and wife in Brooklyn, NYC. Date details forthcoming. (See: [About Us](https://www.brooklinen.com/pages/about))
- **Size and Scale:** A small team dedicated to quality and customer satisfaction.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founded by a husband and wife. Specific names and roles are details forthcoming. (See: [About Us](https://www.brooklinen.com/pages/about))
- **Team Structure and Departments:** Composed of a small, dedicated team. Specific departmental structure is details forthcoming.
- **Company Culture and Values:** Focused on delivering premium quality, exceptional comfort, and accessible luxury to customers.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an online retailer, offering direct-to-consumer sales of luxury bedding, sheets, and comforters, emphasizing quality and value.
- **Location(s) and Geographic Presence:** Based in Brooklyn, NYC, with an online presence serving a broad geographic customer base.
- **Key Partnerships and Affiliations:** Details forthcoming.